Commercial work is something photographers love to do. I would not say it is easy work, but it is an environment where you are able to have complete control of all aspects of the shoot. Most photographers would place the jewelry form on a tabletop and arrange the jewelry upon the form. Then it is lit to showcase the product. The problem, in my humble opinion, is the image is somewhat boring. Below you will see what I am talking about. First we will look at an industry standard shot and then I will show how this style does not have to be the only way to showcase a piece of jewelry.
Ginger Mumpower, whose head shot I recently did, was kind enough to hire me to shoot several pieces of her jewelry collection. She is the owner of Ginger’s Jewelry and has some amazing jewelry for sale in her online store. During our initial consultation she requested I shoot the industry standard shots for her to use on her website. We then discussed how we could take the photographs to the next level using atmosphere and mood with lighting design. When we meet again, after I had completed the jewelry shoot, at my studio to view the images she was very pleased with the work. We then looked at some of the more artistic shoots I did, she was amazed at how incorporating dynamic lighting into the image can take a photograph to a whole new level. I can not stress enough to fellow photographers that light is everything in image making.
Take a look and decide for yourself which style is more appealing, the standard or the “not-so-standard” style of commercial photography?
Enjoy!
Above The Standard Jewelry Photograph…
And Below The Fun Stuff!
Thanks again Ginger! It is always a pleasure to work with you!
Bob
by Bob
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