Bob Cranwell Photography » Commercial

Helios USA ~ Promotional Video ~ Bob Cranwell Photography ~ Milwaukee, Wisconsin

Bob — Wed, 23 Mar 2011 20:40:31 +0000

I have finally completed the promotional video for Helios USA located in Milwaukee. I was there for three days to shoot all the stills and video for the project and spent about four days editing two versions for the company. The first version was shown at their ribbon cutting ceremony and this version will be on their website. I really enjoyed working with all the amazing people at Helios. I hope you enjoy!

The Branch House ~ Roanoke, VA

Bob — Tue, 29 Jun 2010 20:57:17 +0000

Recently I was hired by Tom and Lisa Branch to photograph their remolded house. The place is truly incredible! I am glad to say they were thrilled with the images and gave me permission to share them. I really enjoyed working with both of them, they are amazing people and I am thankful for the opportunity to showcase their beautiful home.

Bob

Ginger’s Jewelry~Another Jewelry Shoot.

Bob — Fri, 26 Mar 2010 01:21:10 +0000

Ginger’s Jewelry called again for another creative jewelry shot. I was stoked to get the call! This time it was pearls, pearls, and more pearls. I spent a few days sketching out ideas and nothing was striking my fancy. I remembered having gotten my son a treasure chest when we were at Disney year before last. We had been on the Pirates of the Caribbean ride and as we got off we were strategically dropped smack dab in the middle of a gift shop (gotta love those park planners). He got one of those small treasure chests that you could fill full of fake jewels and fake gold coins and useless stuff like that. It occurred to me that maybe the little treasure chest would work in the shoot. After filling it full of the pearl jewelry I grab some old coral pieces that I had laying around from my days as a novice saltwater aquarium hobbyist and all of a sudden I had something that was working for me. Obviously this is not a shot that would sell a single piece of jewelry, but more of an ad design for a magazine to promote the sale of pearls by a jewelry store. I think it turned out nicely and I really like the look of the whole scene. Hope you enjoy!

Bob

The Vinton Wine and Food Festival~Featured Artist: Bob Cranwell

Bob — Thu, 04 Mar 2010 06:09:36 +0000

I was recently contacted by The Vinton Wine and Food Festival Committee and invited to be the featured artist for their event on May 15th, 2010. They told me they were familiar with my work and were interested in having me produce a photograph that would represent my hometown of Vinton, VA. We discussed several possible landmarks and decided on the town’s local clock. I am honored to be chosen as the featured artist for The Vinton Wine and Food Festival and to have the opportunity to capture a stunning image of the clock for the event. The shot you see here is so far my favorite one. The image will be for sale at the event along with some of my other work, so come on out and support the town of Vinton and yours truly. I could not resist giving you a sneak-peek, so enjoy!

Bob.

Remembering The Old Flour Mill~Jefferson Street in Roanoke, VA

Bob — Tue, 02 Mar 2010 17:34:02 +0000

I remember the Old Flour Mill on Jefferson Street! I happened to be driving by one day and saw that it was being demolished and could not help be drawn to beauty of the ruins. I went home and packed up my camera gear and headed back down to capture an image of the remains a few days before it was leveled. I shoot several different angles, but none seem to capture it’s beauty. Frustrated, I walked back to my car. I looked back one last time before turning the corner onto Reserve Ave. and there it was, the angle I wanted. By this time it was a bit dark so the exposure needed to be quit long. This was all a blessing in disguise because the long exposure allowed several cars to move through the shoot while the shutter was open adding some nice light trails to the shot. This just goes to show you that sometimes the powers that be know what they want even when you don’t. I recently had the image printed by Marco Fine Arts and am happy to say they are available for purchase. Contact me for print sizes and pricing.

Bob

Ginger’s Jewelry~A Not So Average Jewelry Shoot!

Bob — Fri, 12 Feb 2010 17:23:23 +0000

Commercial work is something photographers love to do. I would not say it is easy work, but it is an environment where you are able to have complete control of all aspects of the shoot. Most photographers would place the jewelry form on a tabletop and arrange the jewelry upon the form. Then it is lit to showcase the product. The problem, in my humble opinion, is the image is somewhat boring. Below you will see what I am talking about. First we will look at an industry standard shot and then I will show how this style does not have to be the only way to showcase a piece of jewelry.

Ginger Mumpower, whose head shot I recently did, was kind enough to hire me to shoot several pieces of her jewelry collection. She is the owner of Ginger’s Jewelry and has some amazing jewelry for sale in her online store. During our initial consultation she requested I shoot the industry standard shots for her to use on her website. We then discussed how we could take the photographs to the next level using atmosphere and mood with lighting design. When we meet again, after I had completed the jewelry shoot, at my studio to view the images she was very pleased with the work. We then looked at some of the more artistic shoots I did, she was amazed at how incorporating dynamic lighting into the image can take a photograph to a whole new level. I can not stress enough to fellow photographers that light is everything in image making.

Take a look and decide for yourself which style is more appealing, the standard or the “not-so-standard” style of commercial photography?

Enjoy!

Above The Standard Jewelry Photograph…

And Below The Fun Stuff!

Thanks again Ginger! It is always a pleasure to work with you!

Bob

Frantz Diamonds.

Bob — Fri, 15 Jan 2010 02:06:29 +0000

Recently I was contacted by Sherry Frantz, owner of Frantz Diamonds & Jewelry, to create some shots for her new website. I was thrilled to get the opportunity to step out of the Wedding game and shoot something a little different. Sherry requested an exterior shot, a group portrait of the employees, a panoramic of the interior, and a few shoots of the new chandelier that will be kinda like their trademark. It was a great time and all the girls were fabulous to work with. I think Sherry and the girls will be happy with the finished product. I hope you enjoy!

The Frantz Diamond Girls

Exterior One

Exterior Two

Interior

The Chandelier!